MAGIC Las Vegas at Las Vegas Convention Center

MAGIC is a high-energy fashion experience and home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands.
Fusing scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home.

For verified retailers, registration is free to attend all shows taking place at the LVCC. For non-retailing business categories, a fee of $750 - $3,500 may apply.

Children under the age of 18 are permitted on the show floor during show hours only. A child authorization form must be completed at registration to receive a badge. Children under the age of 18 do not need to pay a registration fee.