Luv-it Frozen Custard

Luv-it Frozen Custard of Las Vegas, Nevada, specializes in sundaes. We have been serving the Las Vegas community since 1973, selling shakes, cones, malts, and hard packs to go. The only change in Luv-it history since 1973 is a new generation of the family and a new color for our building.

We'd like to introduce you to the fourth generation of our founder. Brittany and Brandon's great grandmother started it all in 1973, after she'd worked at famous local frozen custard shop in Milwaukee, WI, called Leon's. She brought the frozen custard concept to Las Vegas and invented her own flavors. We continue to use the same quality products from our original vendors.

We have stood the test of time and encourage you stop by while in Vegas. You'll be glad you did.