Roberto’s was the first, and continues to be the best. San Diego’s first walk up and drive-thru taco shop has set the standard for fresh, authentic and inexpensive Mexican food. A passion for good ingredients, friendly service and a welcoming environment is what made Roberto’s a pioneer of classic Mexican food over 50 years ago, and it is what keeps the famous taco shops thriving today. While always remaining loyal to traditional Mexican food, Roberto’s began as a family operated business in 1964 and continues to be family run, with 70 Roberto’s taco shops today. Roberto’s remains the pioneer in fast, traditional Mexican food with taco shops in California and Nevada.