MAGIC 2024

MAGIC is a high-energy fashion experience and home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands.
Fusing scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home.