Rocco's Pizzeria Rocco was born and raised in Da Bronx, NY with a strong sense of what good southern Italian food tastes like. His family was born and raised in Reggio Calabria, Italy. As a child his favorite day was Sunday when the big family got together for a good meal. Rocco started working in delis at a young age and that's where he learned the deli and pizza business and later on opened up his own delis in the New York and New Jersey areas. The Rest of the Story Eventually Rocco moved to Las Vegas where he opened up his first deli and pizza joint and later opened up three more locations. Rocco's priority is to give his customers superb food and service. Don't be fooled by imitators.