Roberto’s was the first, and continues to be the best. San Diego’s first walk-up and drive-thru taco shop has set the standard for fresh, authentic, and inexpensive Mexican food. A passion for good ingredients, friendly service, and a welcoming environment is what made Roberto’s a pioneer of classic Mexican food 60 years ago, and it is what keeps the famous taco shops thriving today. While always remaining loyal to traditional Mexican food, Roberto’s began as a family-operated business in 1964 and continues to be family-run, with over 80 Roberto’s taco shops today. Roberto’s remains the pioneer in fast, traditional Mexican food with taco shops in California, Nevada, and Texas.