We want to bring our guests not only what they need, but what they want. Our buyers hand-select every item sold in our stores, and carefully curate collections and experiences to delight Target's guests. Our strategy is rooted in offering the national brands our guests know and love, plus the only-at-Target items they can't get anywhere else.
About 1/3 of the products we sell are exclusive to Target through our private labels, or owned brands. And from time to time, we'll partner with a designer or brand for a limited-edition collection available only at Target. We also have ongoing relationships with designers, such as Chip & Joanna Gaines for the Hearth and Hand with Magnolia collection.
We sell a wide variety of food and general merchandise from clothing to household goods to electronics and toys. We customize the assortment of each store to its neighborhood and our local guests.