For more than 50 years, our passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set the Häagen-Dazs® brand apart. We’ve never wavered on the principles that made us who we are from the very beginning. Today, the Häagen-Dazs® brand continues to transform the finest ingredients into extraordinary experiences bite by bite.Reuben Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and pumping their ice cream with air, Mattus set out to do something better. Using only the finest ingredients, his rich, velvety ice cream created a category all its own. With three simple flavors -- Vanilla, Chocolate and Coffee - the Häagen-Dazs® brand was born.Häagen-Dazs® begins phasing out GMO ingredients from its products and sets a goal to transition out all GMO ingredients from every flavor. Today, flavors made with no GMO ingredients include vanilla, vanilla bean, strawberry, rum raisin, chocolate chocolate chip, pineapple coconut, coffee, chocolate and chocolate peanut butter.
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