Cotton On

In 1991, the first Cotton On store opened in Geelong. We called on family and great mates to work the shop floor and help out behind the scenes, giving us the kick-start we needed. By the early 2000s, we were a staple in Aussie wardrobes. A go-to for easy, affordable essentials and the latest trends. We were making fashion more accessible and fun. We started to look outside our bubble – travelling and connecting with what was happening around us. The more inspiration we found, the more we discovered about ourselves. We believe some of the best plans are made over beers, in the backyard. And so, beers were had and plans were made. Again and again. That’s what puts us on the map. 20,000 people. 8 brands. 20 countries. 1,300 stores.